Connecting with Customers: Marketing Planning - Online

This course reviews the marketing planning process, the components of an effective marketing plan, and the role of market research and how marketers segment, target and position their product or service. The course then looks at planning and the Four Ps (product, pricing, promotion, and placement).

This is an asynchronous eLearning course that can be accessed 24/7 from any internet enabled computer.

Available TodayOnlineUSD$100.00
Instructional Method:
Self-Study
Level: Intermediate
CPE Credits: 4

This course is designed for adult learners interested in expanding upon an understanding of basic marketing principles.
Students will be able to:
  • Describe the marketing planning process
  • Understand how marketing information and market research is gathered, analyzed, and used
  • Describe how target markets are identified and pursued
  • Understand product marketing, including new product development
  • Discuss the marketing issues involved in establishing the promotional mix and in setting prices
  • Understand the key issues in placement and distribution planning
Learners should have some basic marketing knowledge, including an ability to define marketing and articulate how marketing is used within an organization.
Outline currently being developed.