Effective Business Writing - Online

The ability to write clearly and directly is highly prized in organizations. This course focuses on improving business writing. The ideas, techniques, and checklists in this course apply to all forms of business writing: memos, reports, brochures, proposals, presentations, catalogs, and websites. Other topics include formal and informal outlining techniques, how to revise for wordiness, unnecessary phrases, redundancy, and jargon, and the appropriate use of email in an organizational setting.

This course is self-paced and online. You will have access to this course for 91 days.

Successful Completion Requirement for IACET CEU: Learners must score an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive IACET CEU credit.


This course is designed for adult learners with a foundational knowledge of writing and grammar.
Students will be able to:
  • Recognize the difference between ineffective and effective writing
  • List and define the four major factors of effective writing (clarity, tone, organization, and delivery)
  • Recognize the role of the audience in effective communication and the importance of understanding an audience's needs
  • Employ formal and informal outlining techniques
  • List and recognize techniques for overcoming writer's block
  • Recognize the importance and dangers of writing quickly
  • Revise for wordiness, unnecessary phrases, redundancy, and jargon
  • Write more effective emails and recognize the appropriate use of email in an organizational setting
  • Employ checklists for organizing, writing, and revising
Participants must be able to speak and write English with native fluency.
"I really enjoyed the interactive tools - they kept me engaged in a subject I would otherwise view as 'boring.'"
"Everything is written in a way that is easy to understand. I loved the creativity of how everything was presented. It kept my interest more than the BORING textbooks! Thanks so much. This is exactly what I needed!"
"This module helped me understand things better. Its simplicity is easy to follow, understand, and retain."
"This is an awesome resource, each section is short and interesting, with beautiful visual aids."
"This is the first time in my long life that I have ever taken a course and test on line. I found it extremely user friendly, particularly for a novice such as myself."
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  • Creativity & Innovation: Creativity in Teams and Organizations - Online
  • Creativity & Innovation: Innovation in Organizations - Online
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  • 4 - 6 hours
    The Importance of Effective Communication
    Topics covered include:
    • Why Effective Communication Matters
    • How We Communicate
    • The Problem with Jargon
    • Factors for Effective Communication
    • Knowing Your Audience
    • Ethical Communication
    Duration: 1.5 hours

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    Organizing and Structuring
    Topics covered include:
    • Writing and Communicating with Purpose
    • Who is your audience? What is your message?
    • Outlining: Formal and Informal
    • Brainstorming Techniques
    • Research
    • Overcoming Writer's Block
    Duration: 1.5 hours

    Writing Effectively
    Topics covered include:
    • Writing Concisely
    • Writing Quickly
    • Writing Quickly: Structure
    • Revising and Editing Your Writing
    • Revising: Jargon
    • E-mail
    • Additional Resources: Business Writing
    Duration: 1.5 hours

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