Strategic Marketing for Entrepreneurs - Online

This course reviews the strategic issues that an entrepreneur faces while starting a new venture or business, and highlights the questions about market acceptance that must be answered during every stage of the entrepreneurial process.

This course is self-paced and online. You will have access to this course for 90 days. Upon successful completion, you will receive a certificate of completion.

Successful Completion Requirement for IACET CEU: Learners must score an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive IACET CEU credit.

Available TodayOnlineUSD$150
Instructional Method:
Self-Study
Level: Basic

CEU CREDITS
.5
This course is designed for adult learners with little or no experience with entrepreneurship.
Students will be able to:
  • Describe the role of strategy and marketing in an entrepreneurial setting
  • Discuss the basics of strategy, including the three levels of strategy and the five competitive forces identified by Michael Porter
  • Explain marketing basics, including the marketing process and the Four P's
  • Discuss the role of marketing in the discovery stage of a new venture
  • Describe the evaluation of the market for a new venture, including market segmentation, target marketing, and exploring customer needs
  • Discuss the role of strategic planning in the entrepreneurial process
  • Describe the key elements of a marketing plan
  • Outline the factors for success in creating a new venture business plan
Estimated Completion Time
3 - 5 Hours

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