Connecting with Customers: An Overview of Marketing - Online

This course provides an introduction to marketing and marketing planning, and addressing the definition of marketing, the marketing mix (the Four Ps), the strategic importance of marketing, and customer values and satisfaction.

This is an asynchronous eLearning course that can be accessed 24/7 from any internet enabled computer.

Available TodayOnlineUSD$100
Instructional Method:
Self-Study
Level: Basic
CPE Credits: 4

All business professionals
Students will be able to:
  • Define marketing and the marketing concept
  • Understand the marketing process
  • Explain the uses of the marketing mix (the Four Ps)
  • Explore the relationship between marketing and strategic planning
  • Understand customer value, customer satisfaction, and the importance of loyalty
  • Discuss the role of ethics in marketing
Outline currently being developed.