The percentage of total issue to which each member of an underwriter's group is entitled and which he or she distributes to customers. The retailed amount is usually equal to about 75 percent of the member's total financial commitment. The syndicate manager decides, on behalf of the other members, how to distribute the rest of the issue, (or "the pot") and how it is to be sold to institutional investors (group sales) or reserved for handling by selling groups. See Philadelphia Plan; Western Account.