Reading and Research Skills

Participants will gain an understanding of the importance of research and the use of data in written and verbal presentations. As a global leader, having the right tools and accessing information in an efficient manner is critical. Using the right information to convey your message, substantiate your reports, and create assumptions and draw conclusions will allow you to make all of your communications effective and credible.


No advance preparation required.
Students will be able to:
  • Understand the research tools available
  • Differentiate between public and private information
  • Discover research tools to position a company within its industry and do competitive research
  • Analyze the qualitative issues of a business including market signals
  • Learn to globalize your data
  • Sensitize the results of your search to draw conclusions
  • Reduce the noise in the information you gather
  • Understand fundamental versus technical analysis
  • Discuss recent trends in regulation and rules surrounding research
  • Qualitative business and industry analysis
  • Research reports analysis
  • Viable and credible sources
  • Reacting to news versus facts
  • Forecasting tools
  • Understanding positive and negative trends and the impact on research
  • Market reaction and signals
  • Sensitizing information and opinions based on market and industry news

Clients who register for this course will receive a complimentary 4-month subscription to FT.com. The Financial Times is the world's most respected financial newspaper, providing a broad assessment on finance, business and the industrial sector. The move to the electronic version follows an ongoing review of our environmental responsibilities as a global business and as part of the Pearson group. FT.com also has features that are not available in hard copy, such as: Special Reports, Alphaville, editor blogs, education sections and much more! Subscriptions will start within 6-8 weeks of the start of class and are limited to one subscription per client. (Please note: as of May 1, 2011, the electronic subscription replaces the hard-copy 3-month Financial Times subscription.)

Lunch is included for all students taking day classes.