Sales Strategies for Financial Advisors

Today, more than ever, financial advisors need a plan in order to grow their business and succeed in the long term. This 2-day course is designed to quickly provide financial advisors the tools they need to thrive in today’s challenging market environment. Participants will learn best practices and gain insights from a successful wealth manager in the Chicago area. Learn from an experienced professional who knows what it takes to succeed in all kinds of markets. Teaching methods include short lectures, class discussions, role-plays, group activities and case problems.

No sessions currently available. Contact client services to get the next available date.
Financial advisors, private bankers, wealth advisors, brokers, portfolio managers, product specialists, marketing managers and others working in the financial arena.
No advance preparation required.
Students will be able to:
  • Gain a ''big picture'' perspective of the wealth environment and how recent events in the political, economic, and financial landscape impact wealth generation
  • Leverage the growing popularity of Exchange-Traded Funds (ETFs) and fixed income investments to your clients’ advantage
  • Gain broad understanding of alternative investments and how they can be used to diversify and optimize portfolios, reduce risk, and enhance performance
  • Explain the role of derivatives and hedging as part of prudent investment strategy
  • Avoid common errors made by financial advisors
  • Learn how to maintain and grow business in an increasingly sophisticated, competitive and volatile market
  • Speak confidently to clients about investments
  • Implement strategies to build solid, lasting relationships with investment clients
A fundamental understanding of the securities industry.
Introduction to the Wealth Environment
  • The global economy
  • Risk factors
  • Impact of recent events on wealth creation
  • Impact of the Obama administration

Grow Wealth: Asset Management/Repairing Portfolios

  • Exchange-Traded Funds (ETFs)
  • Fixed income
  • Alternative investments
  • Covered call writing

Grow/Protect Wealth: Alternative Investments

  • Increasing interest in alternative investments
  • Institutional versus individual perspectives
  • Hedge funds
  • Private equity
  • Venture capital
  • Commodities
  • Real estate

Grow/Protect Wealth: Option Basics and ETFs

  • Covered calls
  • Options strategies

Consultative Selling to Investment Clients

  • The consultative selling process
  • Investments and the economic cycle
  • Repairing a relationship
  • Building an investment policy
  • Sudden wealth
  • Common errors that financial advisors make
  • Evaluating & repositioning the portfolio
  • Reviewing performance and progress
  • Cases for analysis and discussion

Summary and Conclusion

Clients who register for this course will receive a complimentary 4-month subscription to FT.com. The Financial Times is the world's most respected financial newspaper, providing a broad assessment on finance, business and the industrial sector. The move to the electronic version follows an ongoing review of our environmental responsibilities as a global business and as part of the Pearson group. FT.com also has features that are not available in hard copy, such as: Special Reports, Alphaville, editor blogs, education sections and much more! Subscriptions will start within 6-8 weeks of the start of class and are limited to one subscription per client. (Please note: as of May 1, 2011, the electronic subscription replaces the hard-copy 3-month Financial Times subscription.)

Lunch is included for all students taking day classes.