Bank Branch Management - Marketing - Online

This elearning course is designed to help users understand the marketing aspect of services of a bank. Further, customer relationship management is also dealt in detail within the course.

This is an asynchronous eLearning course that can be accessed 24/7 from any internet enabled computer.

Available TodayOnlineUSD$100
Instructional Method:
Self-Study
Level: Basic
CPE Credits: 6

Those who are interested in understanding the marketing aspect of services of a bank.
Students will be able to:
  • Understand the application of marketing principles to banks
  • Discuss various strategies of effective CRM
  • Understand the promoting and pricing strategy of banks
  • Bank Branch Management - Advances - Online
  • Bank Branch Management - Deposits - Online
  • Bank Branch Management – Foreign Exchange Operations - Online
  • Bank Branch Management – Payment and Settlement Systems - Online
  • Bank Branch Management – Trade Finance - Online
    • Introduction to Marketing
    • The meaning of marketing
    • The essential elements of marketing
    • The concept of market research
    • The benefits of market research
    • The product characteristics
    • The pricing strategy
    • The methods of promotion

    Marketing of Bank Services

    • The meaning of services
    • The differences between products and services
    • The characteristics of services
    • Marketing of bank services
    • Application of marketing principles to banks

    Customer Relationship Management

    • The meaning of the term 'customer' and explain the importance
    • Different types of customers
    • Three facets of customer relationship management - customer acquisition, customer retention, and customer attrition
    • Six elements of customer relationship management
    • The phases of implementation of a CRM strategy
    • The ten determinants of service quality

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